About Perry
I love a challenge. I'm at home tackling the thorniest problems within technology businesses. My superpower is utilizing data to understand root causes and design products, processes and teams to unlock customer delight.
A timeline of the roles and companies I've supported over a decade in technology and finance.
Leading design, development and go-to-market for next generation operating system for personal injury lawyers to better manage their clients, cases and team.
Responsible for user research, product design, product management, go-to-market sales and marketing, finance, P&L, fundraising and investor relations.
Advise pre-seed, seed, and Series A ventures across various sectors on product and data analytics, financial modeling, experimentation and go-to-market strategy.
Incubate and design and launch new ventures, Jaunt and Bachalaash, a digital marketplace SaaS product that drove $250,000 to small businesses across Chicago during COVID-19 shutdown.
Managed design and development of proprietary analytics service including oversight of data architecture, collection, engineering, warehousing, and related business intelligence.
Responsible for service capturing 300M+ web events each day across 900+ events designed to measure diner experience and behavior and power search and sort algorithm and company wide analysis. and A/B testing.
Served as right hand to the founder & CEO, leading various projects, including initiatives in; business intelligence, data science, FP&A, investor relations, legal, and business operations.
Performed analysis that uncovered key insight into purchasing behaviors that distinguished repeat customers, informing product strategy to boost repeat buyers.
Led strategy and analytics for 12 teams (200+ employees), providing opportunity sizing, user research, and impact analysis to inform key business decisions such as expansion into China, the launch of Etsy Manufacturing, and Etsy’s first Transparency Report.
Established first service level standards to detect and remediate poor sellers and boost first-time buyer satisfaction in response to VP Operations asking about the biggest buyer pain points.
Supported division leadership responsible for managing and reporting on people and technology risk. Work involved project management, reporting and analysis including preparing materials for the Audit Committee of the Board of Directors.
Worked on an internal accounting and technology project to improve systems surrounding the firm's books and records, specifically how trading activity was hitting the General Ledger.
